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A survey of 496 employees in the SEO industry was published on the website of Best SEO Companies. In the survey, SEOs talked about their professional fears and attitudes toward their work.
80% of SEO specialists fear that changes in search algorithms could have a negative impact on their careers. 73% believe that such innovations can change the entire industry for the worse.
This concern is not unfounded: 60% of respondents said that they lost their jobs because of changes in the mechanics of search engines.
On average, 3 days a week the working day of the SEO specialist exceeds the standard 8 hours. 25% of employees work more than 8 hours a day at least 5 days a week.
The main reason for the long workday is strict deadlines, and 44% of professionals are unhappy with the tight deadlines that employers set.
The majority of employees admitted that they do not plan to stay in the industry for a long time: 37% of respondents intend to work here from 1 to 3 years, another 31% – from 4 to 6 years. 12% plan to build a future career in SEO.
There are positive aspects: despite the fact that a quarter of SEO specialists consider their work unreliable, most are satisfied with it, calling it creative, interesting and intellectual.
The main way to stay informed about the latest innovations in SEO specialists called free online trainings and courses. Many are going to visit at least one specialized conference.
Almost half of the respondents identified the quality of content as the most important ranking factor. Approximately the same proportion believe that in the future the importance of SMM will grow.
Comment SEO-expert:
“I like my job because I have to constantly find the “philosopher’s stone” of ranking, and even so, provided that in each area and for each type of site it is different. Sounds fascinating, doesn’t it? In addition, SEO is far from templates and requires flexible thinking, an out-of-the-box approach and a love of experimentation. In my opinion, it’s not a bad set to stay in the profession for the long haul.
Yes, there are times when you have to work hard and not always things work out the way you’d like them to. But you can’t catch a fish out of a pond without work, and you have to work hard in any profession and in any business.